Introduction to AdMob
AdMob is an ad network owned by Google which allows app developers to monetize their mobile applications. They work on different platforms like iOS, Android and some game engines – Cocos2d-x and Unity. AdMob provides its services in more than 200 countries all over the world. They provided their services for thousands of developers and publishers. More than 1 million apps have already used the services of AdMob.
AdMob Company Stats
Employee Count: about 200 according to
Ownership: Google, Inc.
Information for Advertisers
The company offers smart monetization solutions with lots of benefits. There is a plenty of cross-promoting tools which make it easier to promote app using AdMob house ads. Due to this feature, clients can also promote their other apps or apps of their friends for free without any additional fees. The clients receive an advanced Google analytics which figures out the most advantageous ways for app promotion. AdMob has paid over 1 billion dollars to app developers since 2012. Clients have an opportunity to request payment in a national currency without any additional wire fees.
Information for Publishers (Developers)
AdMob provides a wide range of services for app advertizing. They offer integrated banners, video ads and interstitial ads. The clients receive total control over all types of ads. They can use filters to choose specific audience which will see an add. The clients can also decide when and where the ad will be shown. For example, clients can block an ad from general categories and show it only to a target audience.
AdMob works with a million Google advertisers. There is a bidding system which makes advertisers compete to show their ads in the clients’ apps. The more advertisers compete, the higher revenue the clients receive. Due to this strategy AdMob was able to increase CPMs revenue by 200 percent since 2013.
Knowledge base URL:
Easy To Contact Support: No
Personal Account Manager: No
AdMob is always interested in creative and talented people. The company requires people of different professions: marketing analysts, designers, promoters, managers and others. A candidate should file a resume, complete interview successfully and decide what job he or she wants to do. AdMob allows applying for multiple jobs. It significantly increases chances to find a job that will correspond to a candidate’s skills and knowledge. Employees who work at AdMob have high income and an opportunity for professional and personal growth. These specialists are highly demanded all over the world and many companies would like to have such people in their team.
Editor’s AdMob Review
AdMob is a world known add platform which helps app developers and publishers earn money from their apps. The company offers a unique strategy which combines all necessary tools and enables its clients to receive maximal revenue from their apps. Due to AdMob integration with Google Play, clients receive automatic updates and improvements for their Android apps without additional changes.
AdMob mediates with over 40 third party ad networks. The company’s smart monetization system allows achieving the highest CPM rate and receiving maximal revenue from ads.
AdMob offers fast and convenient methods of payment. Clients have an opportunity to receive money in a national currency without paying any additional fees. They have easy SDK which has small installation time and doesn’t cost anything.
Clients can link their AdMob apps to Firebase to receive smart decisions for their business improvement. Firebase Analytics will help to segment users to understand which audience brings more revenue. After that clients can use the received data to change their settings and show the ad only to those users which bring the highest revenue.
AdMob is suitable both for the experienced app publishers and those who are new in this business. The easiest way to test how AdMob works in practice is to create a basic ad which will appear in your app. Then you should fill it with ads using Google mobile ad network. The received revenue will be split between you and Google. In average clients receive 60 percent of the entire revenue and the rest goes to Google network.
If you are familiar with AdSense it will not be difficult for you to understand how AdMob works. It has the same principles of creating and activating an ad unit. Clients can chose the color for their ad and customize the ad text to achieve the highest ad visibility. AdMob also allows setting the refresh period for your ads. The ad can change every 30 seconds. It helps you to achieve the highest clickability on your ads and receive maximal revenue.
If you are an advanced appmaker who is searching for the ways to increase mobile earnings, AdMob offers a special tool called Mediation. This feature allows you to show the ad from different sources both from AdMob network and other third party ad networks. Due to this option you will identify the ad network which pays more than other and then switch all your ads to receive the highest payout only from this ad network. You may to spend much time monitoring traffic and searching for the best offers, but in the end it can help significantly increase your earnings. You can also use AdMob automatic optimization feature which will search for the ad networks with the highest payment rate. This method might be less effective, but if you don’t have time to do it yourself or you are not experienced enough, this feature can be very useful for you.
Important! AdMob mediation feature is not available for all ad networks. Check the list of ad networks that can be run via this optimization feature because their number is limited.
AdMob has a very easy and convenient interface which is similar to the AdSense one. There you can find a dashboard with basic and advanced analytics.
AdMob has very strict rules concerning ad position and limits. For example, you cannot set more than one ad on a static page. This rule may significantly decrease the earning capacity of some ads. There are also certain positions where the ad cannot be placed in order to avoid invalid clicks. You should first check the information about ad position to ensure that your ad brings you maximal revenue.