In troduction to AppBrain
AppBrain is a company dedicated to information about Android apps and everything that is connected with this subject. On the website developers can find a lot of useful information about Android ecosystem as well as data about all apps on Google Play. The company was founded by Uwe Maurer and Mathijs Vogelzang. They have developed and launched 35 Android apps with over 100 million downloads. After that they created AppBrain which became a large app discovery platform that also offers monetization solutions for app developers and publishers.
AppBrain Company Stats
Founded in: 2009
Employee Count: about 10 according to
Information for Advertisers
AppBrain offers app solutions that will increase installs of the clients’ Android Apps. They provide real installs so the client is able to increase the amount of users that will positively affect the business growth. This process is very simple and takes only a few minutes to start. The client has an opportunity to choose the country where he or she wants to hold an advertising campaign. The detailed statistics provided by AppBrain will show the average CPI for each country. AppBrain does not provide fake installs from non-existing users. The company advertises an app to a user and if the user is interested in the app he or she downloads it. The company’s charges are done only on CPI basis. There is no need to change an app or integrate SDK. Due to the AppBrain analytics, the clients’ app is shown in accordance to users’ interests. That significantly increases chances that a client’s app will be installed. The client can find all information about ad campaign in real-time tracking dashboard. So, the client can monitor the impact of ad campaign and money that are spent.
Information for Publishers (Developers)
For publishers and developers AppBrain offers interstitials and banners with high eCPM. The company tries to provide only user-friendly ads so the clients will not lose their audience. To start earning on the app, the developer has to sign up on the company’s website. After that the client receives access to the AppBrain dashboard. There the client can register Android apps, view statistics and track the monetization process. AppBrain shows interesting free apps to users. Every time a user installs an app shown in the ad, the client receives revenue. The company provides monthly payouts to PayPal account. Clients can also reinvest the received revenue and spend money on promotion campaigns. The minimal payout is 25 dollars.
Knowledge base URL:
Easy To Contact Support: No
Personal Account Manager: No
Currently the company has high demand for software engineers. Candidates are offered to send an email with their resume and a short story on a topic why the mobile application development suits them and why they believe they can do this job well. If a candidate completes interview successfully, he or she will be offered a job in Zürich or Utrecht. The detailed information is on the website:
Editor’s AppBrain Review
AppBrain is one of the leaders in the market of app promotion. The company provides good solutions both for advertisers and publishers. They specialize in Android app promotion and I didn’t find information about other platforms they work with. Nevertheless, they demonstrate quality service for those clients who want to promote their Android apps.
One of the biggest advantages of AppBrain is their approach that they apply in advertizing campaign. They advertize only free app. Besides, due to their analytics they find out what app a user would potentially like to install and offer it to him/her. This strategy is very important for many publishers who want to earn on their apps. It means that they will not lose their users because of the annoying ads offering anything, even the most irrelevant things. Quite the opposite, users will be shown only those types of ads which might be interesting for them and they will probably want to install an offered app since it is free anyway.
Money that publishers receive from their apps can be reinvested into a promotion budget. Moreover, the company offers 10 % bonus when a client reinvests revenue. That’s very convenient for those clients who use both advertizing and monetizing services at AppBrain. In this way they can spend less money on advertizing.
AppBrain offers a wide range of countries where an app can be promoted. On the website, the clients can find detailed information about CPI bid for each country where AppBrain offers its services. The price of CPI varies from $ 0.20 to $ 1.73 per CPI.
One more interesting fact about AppBrain: on their website clients can find a lot of useful information about app promotion and especially Android ecosystem. The detailed statistics even show the most preferable devices in a particular country.
Only disadvantage that I found about AppBrain is the main page. When you visit their official website for the first time you might be a little confused because you will find a lot of app icons there. I think in this way the company wants to show apps that used their services, but to me it seems like an advertising trick. I also didn’t find information about the potential revenue that the clients can receive. Moreover, reading their publisher terms of service I found out that AppBrain does not guarantee the success of the service they provide. They say that if the company is not responsible for any errors that may occur during app promotion, delays in applying changes in settings, system outages or misrepresentation of numbers in dashboard. I understand that some of these issues can happen, but it seems that AppBrain cannot guarantee that the client will receive compensation if something goes wrong because of the company’s mistake. I also didn’t find live chat there that which was also disappointing for the company which provides such wide range of services.
To sum up, I can say that AppBrain is a good solution for those who want to advertize or to earn from their apps. They have attractive offers for publishers and developers, but some issues should still be improved. The company has already been for 7 years in the market and the apps that used its services have over 1 million installs today. The price for installs may be a bit high, but they offer clients to choose the countries they want to advertize their app, so they can easily manage their budget.