Introduction to Appnext
Appnext is one of the major mobile ad platforms, which focuses mostly on assisting mobile companies by promoting their apps. The company currently manages a network of over 30 thousand developers, which serves as a bridge between advertisers and publishers and lets them optimize monetization and promotion of their products. Appnext is able to serve more than 12 billion ads per month to 350 million users all over the world, and it partners with dozens of media companies.
Appnext Company Stats
Founded In: 2012.
Employee Count: 51-200 employees according to
Ownership: Privately Held.
Information for Advertisers
Appnext provides advertisers with a great opportunity to promote their apps with the most popular publishers in the world and only pay for installs themselves, not just for impressions. With Appnext completely self-serve platform advertisers get to enjoy transparent reporting and total control over their capmaigns. This means an ability to set custom pace and rates and change parameters in an instant. Advertisers can also get all benefits of Direct CPI Bidding, like knowing the places of their apps promotion, introducing optimization to the campaign based on the received information and contacting the partners who demonstrate the best performance.
Appnext provides access to more than 350 million users in 180 countries. Among its regular partners are such companies as Clean Master, CBS, Good Game, Lovoo, OLX, Peak Games, Paytm, Trivago, Go Launcher, Drippler and others.
Information for Publishers (Developers)
Appnext offers developers the necessary tools and services for building a successful app distribution business. Integrating Appnext SDK into their apps will allow developers reach the top advertisers on the planet and make money from installs. Appnex community also offers a chance to become more popular and gain weight as its member, earning bids for your app from advertisers. The company platform offers such types of ads as interstitial and native ones, as well as app walls with banners and video ads.
Media companies and websites and can also find Appnext services helpful and diversify their content with relevant apps in which their users would be interested, earning money for each app installation.
Knowledge Base URL:
Email: [email protected]
Personal Account Manager: No.
Easy To Contact Support: No.
Despite being a successful enterprise, which would not be possible without having highly-skilled and dedicated professionals on its team, Appnext is a growing company in constant need of talented employees. It offers great opportunities for career development and skills improvement. They are open to anyone who would like to join the company. Visit their website to see the list of vacant positions. You can also contact Appnext representatives with the form on the same page if you do not see a suitable position for yourself among the available ones but are still eager to become part of their team. They will get back to you and discuss a possibility of a meeting.
Editor’s Appnext Review
Appnext is a good solution for mobile advertisers, app developers and media partners who are looking for a platform to satisfy their monetization and marketing needs. Appnext offers advanced tools, such as SDK and API, for managing promotion campaigns and making money from app installs. It is a global platform generating billions of impressions and reaching more than 350 million users each month, which is a good promise for increasing product visibility and installs. Appnext partners include such well-known companies as Clean Master, CBS, OLX, Drippler, Go Launcher, Trivago and others.
Appnext has established a community of developers which counts as much as 30 thousand and keeps expanding. That allows Appnext to increase the number of impressions and get more engagement from users. This community is a large marketplace where advertisers and publishers can meet and benefit from joint efforts, improving their monetization and promotion activity results.
Appnext is suitable for developers who use such major tools and frameworks as Unity, Marmalade, Corona and others, and it supports Android and iOS.
Advertisers can access CPI bidding model which brings certain advantages. Appnext allows advertisers to monitor places of their apps promotion and receive details about publishers who bring them the most income. It is then possible to introduce adjustments and optimize the promotion process, as well as contact these publishers directly.
Appnext can assist in monetization not only app developers, but media partners and websites as well. The company’s advanced technologies allow creating custom ad units designed for reaching the highest engagement. Moreover, revenues can be growing over time due to platform constantly getting bigger and attracting more potential users. Using your website to promote apps can be a good idea to provide quality content for your visitors and generate some additional revenues, as Appnext uses cutting-edge algorithm to determine the apps each of your users would be likely to try.
Appnext’s exclusive monetization solutions, including API, SDK and Ad-Tags provide eCPMs which are noticeably higher than the average figure on the market. All the developers need to do to start earning money is download Appnext SDK and integrate it into their apps. Customers are offered a chance to either use Appnext’s highly efficient interstitial ads and widgets along with other tools, or be creative and make the units themselves in their product’s native UI using Appnext API. Among other types of ads offered by the company are native ads, which are designed to appear natural in the app’s user interface, video ads, providing users with a good look at the product before installing it, and app walls with more traditional ad banners, which nevertheless prove to be one of the most effective tools for getting conversions.
Appnext customer support leaves much to be desired. Although there is FAQ available that covers some of the things you could be having difficulties dealing with, the only way to contact the company representatives is through email. There is no phone number or address indicated on their website, which may be rather inconvenient for those who need to get in touch with the company as soon as possible.
To sum up, Appnext is a platform which offers advertisers and publishers opportutinites and tools to boost user engagement and increase revenues. It also has some of the latest solutions for targeting and campaign management. Appnext developers community has a large number of potential partners, but otherwise it is difficult to judge the company’s effectiveness since it is privately held and does not disclose its reports. Another disadvantage is the lack of an address or a phone number, which may seem suspicious or simply inconvenient to some customers. Nevertheless, Appnext has some well-known companies among its partners. So, you should weigh all pros and cons and decide for yourself whether you want to try its services or simply move on to another similar platform.