Introduction to InMobi
InMobi is a company focused on mobile advertising. Its groundbreaking discovery platform, called Miip, is designed to help customers find great products using mobile devices and offers the most relevant and hand-picked recommendations. It also enables brands, merchants and developers to attract consumers from all over the globe. It is the world’s biggest discovery platform, and MIT Technology Review has listed InMobi among the world’s 50 most disruptive companies.
InMobi Company Stats
Founded In: 2007.
Employee Count: 501-1000 employees according to
Information for Advertisers
Miip, the InMobi discovery platform, provides its clients with a unique opportunity to promote their products over thousands of apps. Having over 1 billion of mobile consumers, Miip reaches them disregarding a destination. It learns users’ preferences and reactions through interaction and offers specific ads to those people, who are the most likely to be interested in it and would make a purchase. Miip offers its clients’ products an opportunity to be discovered in over a hundred billion shopping sessions per month. Users are given an opportunity to learn about your app through memorable audio and visual presentation, which nudges them to install it afterwards. Thus, advertisers get only those users, who are really interested in an app and tend to stick with it for a long time.
Information for Publishers (Developers)
With Miip developers can monetize their apps due to client-oriented promotion, which makes ads become a part of the app. This way, users will not be annoyed with ads and appreciate your apps more, engaging more in your product and becoming eager to recommend it to others. Miip also has different discovery zones for the users based on their activity and interests, and by taking that into account when making promotion of your app across over 40,000 apps it will increase your chances to be discovered and achieve success. With Miip, developers can monetize their apps through social media, games, entertainment and news sites. All it takes to start generating revenue is integrating InMobi lightweight SDK into your app. It can be found on their
Knowledge base URL:
Email: [email protected]
Personal Account Manager: No.
Easy To Contact Support: Yes.
InMobi has creative and hard-working people working in the company and creates environment for unlocking their potential and enjoying their job. You can apply to become a part of the following teams at InMobi: Strategy & Operations, Design, Finance & Legal, Human Resources & Admin, Marketing, Products, Sales & Business Development. You can also become an intern and receive full image of what it’s like being an InMobian. In case you are not sure which team you would fit into, there is a form where you can describe your interests and attach your resume or cover letter, and they will help you to pick the best team for you.
More Info About Vacant Positions:
Editor’s InMobi Review
InMobi was established in 2007 and since then it has become the largest advertisement network for mobile platforms, which operates on a global scale. It is not just a local company it used to be at the beginning but an industry leader with 17 offices around the world. InMobi recruits talented and success-driven people to work in one of its highly-skilled teams located in India, China, United States of America, United Arab Emirates, United Kingdom, France, Korea, Australia, Japan, Taiwan, Malaysia and Singapore. There are such well-known companies as SoftBank, KPCB and Sherpalo among its investors.
Due to its progressive solutions and up-to-date technologies, InMobi has created a new world of opportunities for its customers. Its investments into technology and staff has allowed InMobi to reach over a billion active users and serve 138 billion of ad impressions on monthly basis. InMobi is present in 200 countries and that means unlimited options for advertisers, publishers and brands, seeking for increasing their mobile presence, getting quality customers and earning serious money.
InMobi’s discovery platform, Miip, is very popular among publishers and users as well. It can promote your app across over 40 thousand apps, and because it also offers a pleasant experience for users, utilizing very effective audio and visual techniques to advertise products, it brings more engagement and revenue to publishers. Miip operates through a number of different channels, securing its reach to a larger circle of customers with different interests. It can promote products via games, news, entertainment portals and social media. Customers will get these promotions in forms of bright banners and attractive media, offering appealing audio and visual content. Users get a chance to explore your app before clicking the download button. And considering that promotion takes place in several Miip discovery zones, based on the users’ interests and reactions, it will seem relevant and increase the chances of convincing customers to try your app.
Miip is also popular among advertisers, who value its ability to analyze users’ reactions to enhance the quality of advertisement. The platform also offers certain tools, providing some of the greatest targeting capabilities, which can help advertisers to reach users based on their interests and activity. This will result in building a network of loyal users and increasing activity regarding your product. Advertisers get complete control over their campaign as they can choose the ad formats, target audiences, and receive accurate reporting, as well as some features allowing managing bids.
The greatest thing about Miip is that it engages customers into conversation, helping them to find something of interest and nudging to respond to the specific product, express their emotions and describe their feelings and expectations. This leads to Miip learning more about the user and adjusting the ads served to him or her, not only increasing the chance of purchase or other action, which is a good thing for developers and advertisers, but also making a customer grateful for it and not annoyed by it as may be the case with a lot of ads.
You would expect proper customer support from such a large company, and they offer it. If you have a question, you can first check their
In conclusion, InMobi is the largest company specializing in mobile advertising, which is attractive to developers, advertisers and customers due to introducing rich experience and limitless opportunities for all of them through the innovative discovery platform. Miip is a great choice for promoting products, successfully monetizing apps and building base of loyal customers.