Introduction to Smaato
Smaato is an award-winning mobile advertising company, providing its services to more than 90 thousand publishers and developers all over the world in real time. Smaato offers the biggest independent ad network and has been focused on providing innovative mobile solutions since 2005. The company offers a unique integration solution, which enables it to serve as much as 10 billion ads all over the globe per day and reach over a billion users per month.
Smaato Company Stats
Headquarters: 240 Stockton St, 10th Floor San Francisco, California 94108 United States
Founded In: 2005.
Employee Count: 201-500 employees according to
Ownership: Privately Held.
Information for Advertisers
Smaato is working with more than 90 thousand publishers and is able to get over 300 billion impressions globally. That should sound very attractive to advertisers, because it means that they can get access to large audiences across the globe. Considering effectiveness of Smaato mobile RTB and some advanced targeting, advertisers can get high ROI and acquire unique users. Smaato also offers its DSP Integration Portal to increase the speed of integration process and simplify access to the tools that advertisers can use to manage their campaigns. Another great thing is Smaato testing tools, allowing checking the campaigns with series of tests and receiving instant results and improvement suggestions.
Information for Publishers (Developers)
SPX, Smaato publisher platform, is what can help publishers monetize their apps and get high eCPMs. This publisher ad server is primarily focused on mobile users and is able to generate billions of impressions due to its connection with almost half a hundred demand partners. It also offers easy integration which unites mobile, native and programmatic. One of SPX main features is giving publisher complete control over monetization process and letting him to receive adjusted revenues with increased eCPMs. With this platform finding best prices for ads, locating large ad networks and getting detailed reporting is possible in just a few simple steps.
Knowledge Base URL:
Personal Account Manager: Yes.
Easy To Contact Support: Yes.
Smaato enployees fall into one of four major teams: engineering, marketing, sales and product management. There is an application form to join either one of them. Being an international company which pays attention to corporate culture, Smaato is looking for employees who can be creative, dedicated and valuable team members. For making commitment onto the company’s success and satisfying its customers, Smaato offers a wide range of benefits for its employees: prospects for career development, diverse and interesting working environment, team events, training support and working with professionals, free food and beverages, commuter benefits and many more. Besides, you get a chance to work in some fantastic locations, since Smaato has offices in San Francisco, New York, Hamburg, Singapore and Shanghai.
To find out more, you can visit the corresponding page on Smaato website:
Editor’s Smaato Review
Smaato is an award-winning real-time mobile advertising platform for app developers and advertisers. It was established in 2005 in Hamburg, and has later expanded its reach with offices located in San Francisco, New York, Singapore and Shanghai. Nowadays Smaato runs worldwide operations, and its monetization and ad delivery services are rendered across 230 countries and locations.
Smaato company has earned a remarkable reputation in the industry and is recognized by the most prominent analysts and partner companies. It has been listed among the top private companies and received numerous awards in the mobile category over the last years.
The company is now considered one of the top mobile advertisement platforms, which is completely understandable, since it provides access to more than 450,000 of the leading ad networks and demand-side platforms (DSPs). That is the reason Smaato can boast 300 billion of impressions each month.
Advertisers will find it useful to use the innovative tools for dividing users into specific groups and targeting the ones they find the most relevant. This is able to not only draw more attention to the product, but to promote it to users who will be sincerely interested in it. Due to Smaato’s being a global company, there are options to either choose worldwide promotion or target specific country or territory.
Using SPX, a cutting edge Smaato publisher ad server, publishers can simplify monetization process and get control over its every stage. This is a unique monetization platform for integrating mobile, native and programmatic. This step allows publishers to access RTB Ad Exchange and get in touch with more than 450 demand partners all over the world. After that, SPX automatically searches for all possible demand partners via Dynamic Demand™. SPX has such feature as private marketplace, which lets publishers adjust the exchange and make some exceptional deals with partners, chosen along with some target segments specifically to get higher revenue. Another useful feature is SDK mediation, allowing for increasing your competitiveness and leading to even bigger earnings. And revolutionary algorithms can be used to receive all the necessary reports, which can be very helpful for analyzing your progress and making some adjustments for optimization.
Smaato is also noticeable for its efforts to keep up with the latest trends. Not so long ago, it has presented a report on the most distinguished trends in mobile advertising. This is a great example that the company spends much time and resources on analyzing the current situation on the market in order to improve its performance and be able to provide even greater services. The publishers who have chosen Smaato can make certain conclusions and realize that they made a right choice with this monetization platform. That kind of research helps Smaato to stay ahead of others and maintain its place among the top companies in the mobile industry.
Besides having a very informative website, Smaato also offers great customer support options. There is an extensive support page with FAQ and some guides, covering some of the basic and more detailed moments, but if all that doesn’t have what you are looking for, you can either email their customer support or fill the available contact form, stating the type of problem you have. Considering the reputation Smaato has and the scale of its operations, you can expect reply within a short time.
In conclusion, Smaato is an authoritative mobile ad platform with outstanding opportunities for both publishers and developers. The company is able to generate billions of impressions due to its state-of-the-art technologies, sophisticated research and integration of the most prominent advertising platforms. Choosing its services, advertisers are sure to get lots of quality users and publishers can earn solid money through monetization. Multiple tools that can be used for analysis and optimization of your campaigns is something not to be overlooked. The bottom line is Smaato is one of the leading mobile ad platforms that will leave you satisfied with its services.