Introduction to StartApp
StartApp was founded in 2010 and its headquarters are located in New York City. The company’s objective is providing the most revolutionary and efficient solutions in mobile advertising. Its social data platform called SODA offers its partners sculpting a detailed image of the users they want to target in order to get maximum impressions and the highest revenue. StartApp is a partner to more than 220k apps and reaches more than half a billion users across the globe each month.
StartApp Company Stats
Headquarters: 584 Broadway Suite 1206 New York, NY 10012 United States
Founded In: 2010.
Employee Count: 51-200 employees according to
Ownership: Privately Held.
Information for Advertisers
Advertisers can use StartApp to make raise awareness about their apps and make the brand more recognizable. StartApp offers access to multiple tools which are easy to start working with. With their help advertisers can create successful campaigns and receive useful reports. There are also some advanced targeting options, allowing to choose users in accordance with the device they’re using, their age, geographic location etc. StartApp is constantly working on expanding this list in order to make its targeting tools even more precise and beneficial for advertisers. The company runs various types of ads to maximize the campaign reach. However, its policy is not about serving ads to the largest amount of users possible, but to those users who are most likely to engage.
Information for Publishers (Developers)
StartApp offers a lot of products whose purpose is to help publishers receive higher revenues and provide the most enjoyable experience for users. Its social data platform SODA is designed to increase the quality of your targeting and get the most out of monetization by promoting other apps on your app. StartApp also has a software development kit that helps you earn money once you integrate it into your app. SDK is a priceless solution because it stays effective irrelevant to your country or the app type you want to monetize. To check your app performance, you can simply access your dashboard and get detailed reports on daily, weekly or monthly basis.
Knowledge Base URL:
Email: [email protected]
Personal Account Manager: Yes.
Easy To Contact Support: Yes.
StartApp is a recognized international company with a unique company culture and an ideas-fostering environment. The company has three major values: commitment, cooperation and professionalism. StartApp is constantly trying to provide various benefits for its team members in order to reward them for their dedication and hard work. If you become part of its team, you can expect to get personal trainings, balanced schedule, stock options, annual company trips, snacks and beverages and so on. There are three major departments you can apply for: Data, Marketing, and Research & Development.
To find a list of available positions you can visit this page:
Editor’s StartApp Review
StartApp is well-known mobile ad company with a global reach. It works in two major directions in the industry of mobile advertisement: providing advertisers with promotion opportunities and monetizing apps to help developers get revenues from their products. StartApp has managed to earn a reputation of a trustworthy company that offers effective tools and revolutionary solutions for its partners.
StartApp headquarters are located in New York City, and the company has offices in San Francisco, Stockholm, Moscow, Beijing, Shanghai, Sao Paolo and Tel Aviv. StartApp is working on opening more and more offices in different locations with localized teams of professionals, which would make its presence on the global arena even more noticeable and would grants more opportunities to its partners. The company currently cooperates with more than 220 thousand applications, which allows it to reach over 570 million users around the world each month. Among its partners are the publishers of 40% of the highest-grossing apps in the world.
StartApp offers great opportunities for developers to monetize their apps. The company provides a software development kit (SDK) which should be integrated into an app to start the monetization process. There are actually two ways of integrating SDK: full and partial. The company offers developers to test both of them and decide which one they want to stick with. It’s a great tool overall, but some users may not be happy about the fact that it asks for permissions after being integrated into an app. However, there are those, who understand and pay no attention to this nuisance.
SDK contains several types of ads shown in apps. These apps are created to fascinate the users and make them engage, perceiving it as an extra fun rather than just annoying pop-ups. StartApp offers 360-degree ads, bringing a completely immersive experience to users and adding a new dimension to the world of mobile advertisement. The most successful are interstitial ads, which vary a lot in their types and generate astounding user engagement. Native ads are less visible and fit seamlessly into an app’s interface, which is appreciated by many users. StartApp has been incorporating video ads into apps, realizing the full potential of modern mobile technology, and there are also more traditional banner ads, which result in one of the highest conversion rates among other ad types. And finally, the company has presented its exit ads which are self-explanatory as they appear when a user decides to close an app.
StartApp has got excellent targeting tools which will help advertisers make a promising campaign and facilitate the user acquisition. There are many tweaks that can be done to guarantee leads and boost recognition. StartApp’s social data platform SODA analyzes over 270 criteria in order to perform effective users segmentation based on their interests, hobbies, OS, device type, age, gender, intents and favourite brands. Advertisers also get access to a dashboard which provides the essential managing and monitoring tools. Being simple in operation, it offers great opportunities to analyze the campaign performance and determine points for improvement.
As for customer support, StartApp support team is available all the time and can be contacted in an easy manner. You can either send your question with an online form or email them. You can be sure that they will get back to you very soon, but there are also support portals for both advertisers and publishers that cover a lot of issues. So, before contacting the support representatives, it may be a good idea to try and find an answer for yourself: https://support.startapp.com/hc/en-us
To sum up, StartApp should not be overlooked if you are searching for advertisement or promotion platforms. The company offers very useful tools, global coverage and great assistance in monetization and promotion. StartApp’s targeting tools will help you increase engagement and build a quality user base. Don’t hesitate to visit their website and find out more about all the benefits you can get from partnering with StartApp.